Lucky Craft Saltwater Pointer 100 suspending jerkbait in your choice of several ESG and CIF color patterns. Measures 4 inches and weighs 5/8 ounce. Equipped with heavy-duty hardware to handle large caliber fish, the Lucky Craft CIF SW Pointer 100 Jerkbait features stainless steel split rings and two corrosion-resistant treble hooks that provide rock solid hooksets and the power needed to land powerful saltwater species

When ripped or twitched, the pointer has a "Walk the Dog" underwater action that is unique to this bait.  

When Lucky Craft introduced the Pointer series rip-baits, they set the standard by which all other rip-baits are measured. Special internal brass weights create a low center of gravity causing the Lucky Craft Pointer Minnow 100mm Jerkbait to wobble and vibrate when the retrieve is stopped. The Pointer Minnow 100mm Jerkbait is designed to suspend 4-5 feet deep, and the same weights that create a low center of gravity also emit a fish calling vibration. Not only do the Lucky Craft Pointers have an incredible suspending action, they also have a retrieve action that can't be found in other rip-baits.