This book is a hardback first edition titled "Modernized Methods In the Art and Practice of.Lettering for Commercial Purposes" by William Hugh Gordon, published in 1918 by Signs of the Times Publishing Co. It focuses on the topic of modern lettering and typography for commercial printing purposes. The book has illustrations, is written in English and was printed in Cincinnati, Ohio, United States. It falls under the categories of Antiquarian & Collectible and Books & Magazines. The author is an expert on the subject and offers valuable insights for those interested in the field.