Publisher Description

This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies. Corporate policy and implications of the inclusiveness in businesses on social development constitute the core discussion in this book. Inclusivity concepts and arguments are endorsed by case studies across the developing economies. Philosophy and practices of inclusive business through theoretical foundations, design arguments, and managerial analysis has been discussed across five chapters.Discussion on the success of inclusive businesses in the context of innovation, technology, and new product development which motivated people-led companies to adapt to agile business modeling and drive co-creation and coevolution initiatives are central to this book.

Author Biography

Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is Visiting Professor at Boston University, Boston, Massachusetts and teaching at the University of Fraser Valley, British Columbia, Canada-India Campus.

Review

Cultivating inclusivity in diverse cultural organizations is a challenge. This book discusses people's experience in collective growth of business in developing economies. A blend of concepts and case studies in this book provide a rich knowledge on the theme. It provides a path of coevolution for businesses in developing economies. A valuable contribution to the managerial learning...--Angappa Gunasekaran, PhD, Director and Professor, School of Business Administration, Penn State Harrisburg
The nexus of society and business is people and diversity and inclusion fortify this connection. Dr. Rajagopal robustly examines and shares with his readers systemic perspectives of diversity and inclusion emerging from various destinations. This book has simple language, graphic illustrations, and real-life examples to augment readers' clarity and interest and effective decision making.--Jaime Alonso Gomez, PhD, Professor of Management, Innovation and Entrepreneurship, Knauss School of Business, University of San Diego

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