Publisher Description

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate social responsibility are covered with breadth and depth to paint a current and comprehensive picture of the field today.This innovative book will be a valuable resource for both students and academics wishing to keep abreast of crucial developments in the field of business ethics. New, comprehensive insight from the world's experts in the field will also provide guidance for company executives and policy decision makers.Contributors: R.J. Aalberts, R. Benton, T. Beschorner, C.B. Bhattacharya, L. Ferrell, O.C. Ferrell, J.F. Gaski, D.U. Gilbert, M. Haase, T. Hajduk, P. Harrison, S.D. Hunt, M. Jackson, J.L. Johnson, T.A. Klein, G.R. Laczniak, K.D. Martin, P.E. Murphy, A. Nill, C. Nishihara, G. Palazzo, A. Rasche, T. Rittenburg, J. Sawayda, C. Schank, J. Schibrowsky, B.B. Schlegelmilch, C.J. Shultz, A. Singhapakdi, N.C. Smith, J.R. Sparks, B. Swinburn, I. Szocs, S.J. Vitell

Author Biography

Edited by Alexander Nill, Professor of Marketing and International Business, University of Nevada, Las Vegas, US

Table of Contents

Contents:1. Marketing Ethics and CSR in Marketing: Research Challenges for the Next DecadeGene R. Laczniak and Patrick E. Murphy2. The General Theory of Marketing Ethics: The Consumer Ethics and Intentions IssuesScott J. Vitell and Shelby D. Hunt3. A Review of Ethical Decision-Making Models in MarketingO.C. Ferrell, Linda Ferrell and Jennifer Sawayda4. The Influence of Ethics Institutionalization on Ethical Decision Making in MarketingScott J. Vitell, Anusorn Singhapakdi and Ceri Nishihara5. Ethical Judgments are Different: An Information Processing Perspective on the Unique Nature of Ethical Judgments and Ethical Judgment ProcessesJohn R. Sparks6. The Trouble With Marketing Ethics . . .John F. Gaski7. The Cooperation of Marketing Theory and the Ethic of Responsibility: An Analysis With Focus on Two Views on Value CreationMichaela Haase8. Marketing Ethics and Differentiation: Implications for Normalized DevianceKelly D. Martin and Jean L. Johnson9. Distributive Justice: Theory and Applications in Global MarketsThomas A. Klein10. The Ethical Imperative of Constructive Engagement in a World Confounded by the Commons Dilemma, Social Traps and Geopolitical ConflictsClifford J. Shultz, II11. Upstream, Downstream: Toward a New Morality of Marketing in Global Supply ChainsN. Craig Smith, Guido Palazzo And C.B. Bhattacharya12. Environmental Ethics: Theory And Implications For MarketingRaymond Benton, Jr13. Corporate Social Responsibility: Individual, Institutional And Systemic PerspectivesThomas Beschorner, Thomas Hajduk And Christoph Schank14. What Drives Ethics Education In Business Schools? Studying Influences On Ethics In The MBA CurriculumAndreas Rasche And Dirk Ulrich Gilbert15. Approaches To Marketing Ethics EducationTerri Rittenburg And Linda Ferrell16. Corporate Philanthropy And Ethicality: Two Opposing Notions?Bodo B. Schlegelmilch And Ilona Sz'cs17. Marketing Ethics In Context: The Promotion Of Unhealthy Foods And Beverages To ChildrenMichaela Jackson, Paul Harrison, Boyd Swinburn And Mark Lawrence18. New Telecommunication Technologies, Big Data And Online Behavioral Advertising: Do We Need An Ethical Analysis?Alexander Nill, Robert J. Aalberts, Herman Li And John SchibrowskyIndex

Review

'From its inception and professional organization in the late 1970s, the macromarketing field has maintained a strong interest in ethics and distributive justice and an article on the topic was published in the very first issue of the Journal of Macromarketing in March 1981. The Handbook on Ethics and Marketing features chapters by leading macromarketing scholars that explore how ethics relate to marketing systems as well as to other macromarketing interests including environmental sustainability, human and economic development, and global supply chains. Thus, the Handbook should become an excellent resource for new macromarketing scholarship.' -- Terrence H. Witkowski, Editor, Journal of Macromarketing

Review Quote

'From its inception and professional organization in the late 1970s, the macromarketing field has maintained a strong interest in ethics and distributive justice and an article on the topic was published in the very first issue of the Journal of Macromarketing in March 1981. The Handbook on Ethics and Marketing features chapters by leading macromarketing scholars that explore how ethics relate to marketing systems as well as to other macromarketing interests including environmental sustainability, human and economic development, and global supply chains. Thus, the Handbook should become an excellent resource for new macromarketing scholarship.'

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