Alongside running a variety of little businesses over the past fourteen years, Rob is the author of three practical handbooks to what he's learned along the way, including the The Mom Test (about entrepreneurship and customer development), The Workshop Survival Guide (about education design and facilitation), and Write Useful Books (about designing nonfiction as a recommendable, problem-solving product).

His books are taught at universities like Harvard, MIT, and UCL, and are used as training manuals at companies like SkyScanner and Shopify. He has run training programs at companies like HP and Sony Mobile, and has helped coach countless startups and entrepreneurs. His advice is thoughtful, battle-tested, and pleasantly practical.