RARE Vintage "Golden Leaves: R. J. Reynolds Tobacco Company and The Art of Advertising" Book  1986, Softcover 59 Pages, 12" x 10.25"

Copyright 1986 R.J. Reynolds Tobacco Company
Softcover 59 pages
Measures 12 inches wide x 10.25 inches tall
 Wonderful color illustrations throughout.

Excerpts from the book introductions:

" Golden Leaves, a celebration of R. J. Reynolds Tobacco Company's early advertising art, has been published to commemorate the dedication of the company's Tobaccoville Manufacturing Center. And that is fitting, because Tobaccoville itself is a work of art… Golden Leaves highlights the heritage of creativity and innovation that has characterized R.J. Reynolds Tobbaco Company.

… By 1895 Reynolds (Richard Joshua Reynolds, the company's founder) could boast that his business doubled when he spent $20,000 for advertising. He took a keen interest in the ads, approving all designs and copy and guiding the artists he chose.

… Historians say the works of art used in RJR's early advertising are not only a valuable record of advertising techniques. They also reflect on the social fabric of almost a century of American and North Carolina history."

Good condition.

Pages suitable for framing

Some faint discoloration on cover (photo 11). Wear on spine (photo 12).
Inside pages clean.