Customer Sense : How the 5 Senses Influence Buying Behavior, Hardcover by Krishna, Aradhna, ISBN 023034173X, ISBN-13 9780230341739, Like New Used, Free shipping in the US

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.