Creative Curve : How to Develop the Right Idea, at the Right Time, Paperback by Gannett, Allen, ISBN 0753548739, ISBN-13 9780753548738, Brand New, Free shipping in the US

In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.