Estimated delivery 3-12 business days
Format Hardcover
Condition Brand New
Description An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Dr. Aradhna Krishna is the Dwight F. Benton Professor of Marketing at the Ross School of Business, University of Michigan, USA having previously served as a faculty member at Columbia University, New York University, and the National University of Singapore. Her work on investigating how consumers respond to changes in pricing, promotion, packaging, and branding has been cited in The New York Times, The Wall Street Journal, the Chicago Tribune, the Huffington Post, and on NPR. She has had numerous articles published in venues such as the Journal of Consumer Research, Journal of Economic Theory, Journal of Consumer Psychology, Management Science, Journal of Retailing, Journal of Marketing, Journal of Experimental Psychology, and the Harvard Business Review. She is the senior area editor for the Journal of Consumer Psychology and an area editor for Management Science, and she sits on the editorial board of the Journal of Marketing Research as well as the Journal of Consumer Research. She has also worked with companies such as Best Buy, Procter & Gamble, Dell, and Hallmark.
Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love!
Shipping is FREE to any address in USA.
Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated.
International deliveries will take 1-6 weeks.
NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations.
If you wish to return an item, please consult our Returns Policy as below:
Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted.
Returns must be postmarked within 4 business days of authorisation and must be in resellable condition.
Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit.
For purchases where a shipping charge was paid, there will be no refund of the original shipping charge.
If you have any questions please feel free to Contact Us.