About this Item

The item is a book Hardback
The Author Name is Steve Rivkin
The Title is Differentiate or Die : Survival in Our Era of Killer Competition

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / Sales & Selling / General


Product Description -
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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Location ID 245z

iHaveit SKU ID 153984822

Unique Reference Number 2495242230