This hardcover textbook titled "Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program" is a valuable resource for those interested in marketing and business. Written by Arthur Middleton Hughes and published by Mcgraw-Hill Education in 2000, this book provides a comprehensive guide to starting and managing a successful customer-based marketing programme.

With 400 pages, this book covers various aspects of marketing and business, including the use of databases, customer segmentation, and targeted marketing. It is an essential tool for anyone looking to develop their knowledge in this field.

Please note this book has been annotated.