Publisher Description

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

Author Biography

Visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA. Professor of Marketing in the School of Tourism and Hospitality Management, Mugla University, Mugla, Turkey

Table of Contents

Introduction; Advertising and Word of Mouth in Tourism, a Simulation Study; Infosource Scale: a Measure to Assess External Tourism Information Sources' Importance; European Tourist Destinations in Internet Search Engines: a Comparison; Rejuvenating Touristic Consumption; The Role of Emotions in Consumer Decision Making for Budget City Breaks; Tourist Decision Strategies in a Multi-Level Perspective; Push Motivations for Tourism Mountain Destinations; Perceived Authenticity of Cultural Heritage Sites: Towards an IntegrativeConceptual Model; Assessing Mainland Chinese Tourists' Satisfaction with Hong Kong using the Tourist Satisfaction Index; Angry or Regretful? The Effect of Dissatisfaction on Tourists' Negative Word of Mouth and Exit; The Concept of Travel Horizon Revisited: Toward More Relevance of Past Travel Experience; Assessing the International Image of an Urban Destination: the Case of Milan; A Study of Non-visitors:Which Image Do They Hold of Destinations Not Visited?; Effect of Controllable and Non-controllable Sources of Information on the Image ofTurkey; 'We'll All Go Down Together': the Marketing Response of Australia's Outback Destination to Recent Declines in Performance; The Prospects and Challenges of Positioning Ghana as a Preferred African-American Tourist Destination; Sports Tourism and Motorsports – an Exploration; Marketing and Managing Nation Branding during Prolonged Crisis: the Case of Israel; Is the Strategy of Becoming the Las Vegas of Asia Working for Macau? A Co-branding Perspective; Towards a Tourism Brand Personality Taxonomy: A Survey of Practices; The Role of Brands in Dialectical Relationships between Destination and Tourist Products; The Power of Loose Ties – Networking for Market Diversification in Remote Australia; From Marketing to Market Practices: Assembling the Ruin Bars of Budapest; Determinants of Hotel Performance: Continental or Worldwide Style?; An Investigation into the Relationship between Marketability of a Destination and the Long-TermSurvival of Hawkers; Index

Long Description

The combined forces of growing competition, changing patterns of consumption, environmental factors and slowing economic growth mean that the next decade will provide a challenging environment for tourism marketing. Marketing Innovations for Sustainable Destinations is a collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. Divided into three parts, Marketing Innovations for Sustainable Destinations discusses: Consumer decision making and tourist experience: including advertising and word-of-mouth marketing, touristic consumption, the role of emotions in consumer decision making, tourist decision strategies in a multi-level perspective, and the concept of travel horizon; Destination image, positioning and branding: including issues in nation branding, issues for urban destinations, sports tourism and motorsports, tourism brand personality and issues in co-branding; Destination stakeholders and networks: including the role of brands in dialectical relationships, and networking for market diversification.

Description for Sales People

* Cutting-edge thinking at a time of great challenges for the tourism industry;* Derived from a leading international tourism strategy conference (ATMC 2009);* Contributions from leading international tourism and marketing academic researchers, policy makers and practitioners

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